The bestselling Sybex guide to marketing on Facebook, now fully updated
As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing efforts on Facebook.
- This revised guide fills you in on the latest Facebook conventions, tools, and demographics, and outlines the important strategic considerations for planning a campaign
- Takes you step by step through crafting an initial Facebook presence, developing an overall marketing strategy, setting goals, defining metrics, developing reports, and integrating your strategy with other marketing activities
- Covers using features such as events, applications, and pay-per-click advertising
- Includes case studies and directions for updating, monitoring, and maintaining your campaign
This popular guide is packed with up-to-date information to help you develop, implement, measure, and maintain a successful Facebook marketing program.
- I borrowed this book from my local library.
After I come to one fifth of the book, I found out that the book is really about promoting your business on Facebook. So if that is your purpose, read it won’t hurt and you might learn a trick or two.
However, as a statistician at a big corp trying to figure out an array of ways to analyze the effectiveness of display campaigns(banner ads on Facebook) the company does, the book is not very useful.
I am amazed in this day and age that almost a year after the paper version of this book was updated to the 2nd edition that the ebook links to the old edition. I purchased the 1st edition ebook which was amazing. But now we wait in the dark ages for the release of the 2nd edition ebook. Don’t bother looking for the Kindle version because it isn’t there. There isn’t even a link where you can put in a request for it to be published as with other paper books that don’t have an ebook. How long does it take?
Lots of interviews (obviously taken from a podcast or other source) cut-and-pasted into book form… Wasn’t hard to figure out with all the odd word choices and grammatical errors. (And pitches to “get in touch” with all the friends who did the interviews.) Seems like the there was one big idea, yet even that didn’t have a lot of meat on the bones.
It is a great tool to me – and I have learned that I can really use Facebook to create interest in me as a person – and my business as well. Have to be much more aware of how often I am posting either private or business. Thanks for that eye opener :-).
This book has been a real eye opener for both my personal Facebook page and my business Facebook page. I am new to Network Marketing and have been looking for the secret to utilize social media to enhance my business. I would definitely recommend this book to anyone in a Network Marketing or Direct Sales type business – or any type of business that you are trying to promote on Facebook.
Here is something major you are going to love about this book: it’s very practical, not just theoretical. Jim & Brian get you on the fast-track to success using Facebook for your business. Their truth is simple – and it really works! I used to think sites like Facebook were a waste of time, but after starting my network marketing business, I knew I’d be foolish not learning how to properly use social media. Since then, I’ve been successfully converting new business from a global list of prospects, using Facebook at the core of my social media strategy. I encourage you to take a deep breath, step out of your comfort zone, and just follow what you are taught in this book. Do it today; you’ll be glad you did by tomorrow.
A must read for anyone who wishes to to utilize Facebook for their network marketing business. I really enjoyed the book and will personally be using the tips and techniques to grow my business and build long lasting relationships.
I could not put this book down…for starters…you can feel the authors heart through out the book..and you know that he truly wants to help people succeed in business. Then as you go through the chapters he tells you exactly what to do..step by step…I can tell you I have read many books on Network marketing and this one is one of the most concise, and informative ones so far…you read it and you truly can begin your business on facebook…I can not believe how many things I was doing wrong..simple changes suggested by Jim lupkin and already building relationships and getting more attention and the right attention on facebook…well done…Thankyou Jim Lupkin and Brian Carter
This book is a game changer for anyone that wants to use social media to grow their network marketing business. It gives you a step by step how to use Facebook for your networking marketing needs. Jim Lupkin’s strategies have been tried, tested and proven. If you want to drastically change your business, I highly recommend you purchase this book and follow it step by step. You will not be disappointed!!
didnt give me as many real strategies as i expected, more of what i hear about network marketing in general. Build relationships talk to people etc….nothing on how to build a following, use paid advertising and other apps for making posts look better like I had hoped.
To the point info understandably written. They did what I think most geniuses do: They take something complex and simplify it into steps that anyone can follow. In this industry, that’s critical. Anyone can do what they’re saying here, and that is the key..